Founded by a couple with an extensive worldwide network of contacts, but with no formal communications experience, this gay athletes’ support group needed help setting its brand identity and communicating a mission still in gestation. Before the legally established nonprofit group began fundraising, the foundation asked Gargiulo + Partners to help define and articulate its identity.
Working with the founders on a pro bono basis, we developed a mission statement and a comprehensive communications plan to raise both awareness and funds. Partnering with a design firm, we selected a marketing name and logo, crafted taglines, and helped set up the foundation’s web brand. We developed a promotional brochure that used the founding couple’s history to tell the story of the organization, articulate the group’s mission, and distinguish it from other groups in the same space. At the organization’s kick-off event many donors and media professionals expressed admiration not only for the foundation’s mission but for the professional polish of its communications.
To extend its reach, the foundation recently partnered with a larger not-for-profit association. Gargiulo + Partners continues to provide communications advice and services to the expanding foundation as it serves the global LGBTQ community.