Brand + Marketing Communications

Crystallizing the essence of a business, product, or service requires not only deep understanding of its value proposition, but also the rigor to focus on true differentiators. G+P has decades of experience advising on positioning strategy, messaging, and marketing at the company and product level, for both new offerings and existing businesses being repositioned. Our experience spans industries, geographies, and the public, private, and not-for-profit arenas, and includes:

• Brand audits and perception studies
• Competitor positioning and messaging analysis
• Development of brand platforms and positioning statements
• Brand messaging maps for all stakeholder groups
• Company and product naming
• Employee education and communications
• Videos and podcasts
• Marketing presentations
• Web content